Our telephone messages on hold fill the gap your company or organisation may have in its interface with the public.

You have nice premises and reception area when people visit you. Your signage, stationery and website all project an image consistent with your positioning in the market.

But when callers are waiting, the impression is spoilt by the sound of a radio, by tired old synthetic chimes or by complete silence!

Imagine if instead they hear a clear, modulated voice welcoming them and giving them useful information about your company, its products and services.

Now you present the public with a professional image at every point of their contact with you. Just give us a call on 1800 425 493 and we'll do the rest.

National Surveys in Australia and the U.S.A. as well as research
by individual companies, all point to the same facts.

• Callers left in silence, will hang up after a short time.
• The majority of people who hang up will not ring back. There are fewer hang-ups if waiting callers can hear music.
• There are even less hang-ups if waiting callers hear informative, well produced messages.
• Many people buy products and services solely as a result of hearing them as On Hold Messages.
  

Surveys in Australia and the US show 70% of calls made to businesses are put on hold. In fact one survey indicated that an average business person spends over 60 hours per year on hold. So whether or not it may be your company's policy to have callers spend as little time as possible on hold, it is almost inevitable that callers will be on hold at some point. What your callers hear while they are waiting for you is of vital importance. On hold messages work for you in a number of ways to enhance your image, keep your callers on line and sell them your products and services.

When you think about it, most of your marketing and advertising budget is aimed at getting people to make a telephone call to your business. It just makes sense that when people respond to your message and call you, everything they hear furthers your message and reduces the possibility that they might hang up.

Things you can tell your callers on hold

• There are so many things that you can tell your callers about. You could tell your callers
• Who you are
• Where you are and how to find you
• What you sell or service
• Thanks to your callers for waiting
• Special accreditation or affiliations you have
• When you are open
• How long you have been established
• How many years of experience
• Information about the owners
• Information about the staff
• Any awards, honours or special recognition received by the Company
• Staff vacancies
• Details of loyalty programs
• Current promotions
• Whether you are a family business
• The history of the company
• Your membership of any special committees
• Frequently asked questions
• What other services and products you offer
• Your website and email addresses
• What makes your company different or unique
• Your company mission statement, slogan or motto
• The part of your business you really want to emphasise
• Whether you take orders by fax
• The one thing every caller should know

The Benefits of Our Messages
On hold messages have the potential to increase sales by up-selling and cross-selling to your callers. Does the question, "Would you like some fries with that?" sound familiar? Top corporations have done their research and they understand the potential there is for increasing sales to existing clients, and how much more cost effective that is than trying to find new clients.

Our messages are a very cost effective way of getting your message to your customers. The cost of the messages per caller put on hold is generally well under 3 cents. Considering that that caller is highly pre-qualified as a customer, this is extremely cost effective, targeted advertising indeed.

Most callers in fact, will hang up if left in silence for an extended time. So from the point of view merely of lowering the rate of abandonment of calls, specially script messages earn their way.

Those same surveys show over 80% of people welcome informative audio presentations. Callers do, in fact, find messages, when they are professionally done, to be enjoyable and informative, and are left feeling that their waiting time has been productively spent.

Using the radio or other music

It is illegal throughout Australia, to play the radio or other music over your phone without paying licence fees. These licence fees can be substantial, depending on the number of lines and calls. Of course, no such fees are payable when you use messages from Premier. All of our music is royalty free. More details of the fees payable for the public broadcast of music from radio or CDs can be found at www.apra.com.au
From other points of view also, playing the radio through your music on hold point, is not a good idea. Radios often get out of tune and your callers can be listening to non-existent, low volume or distorted sound over very long periods of time without you being aware of it. Of course, that can never happen with messages from Premier. A big reason too not to use the radio, is that you have no control, beyond choosing the station, as to what your callers on hold actually hear while they are waiting. They could be listening to very inappropriate material, at odds with what you sell, or they may even be listening to advertisements from competitors.

Professional Voice Artists

We are all exposed to communications media daily, and have come to expect a high standard of presentation. It will really grate with your callers if the recordings they hear, even ones that merely ask them to wait, are not clear and professional sounding. At Premier Phone Messages, we do not take the cheap way out and record our own staff because we appreciate the need for professionalism, and the fact that the professionalism will work so much better for our clients. All of our talent work as commercial voice artists, many of them on radio and television.

Your interface with the public

A brief tour through any business district shows how much companies are spending to present a professional interface with their public. Everything known is being done to project a professional image in keeping with the company brand. Elegant foyers, staff in uniform, eye-catching art and signage, all make a statement to the public about the companies concerned. Telephone on hold messages professionally scripted, recorded and mixed with music are a natural extension of this, and for many companies that were not using them before, finally plug that one gap that was there to be heard, in presenting themselves to the public.

The cheapest staff member you will ever employ

Having messages, professionally produced by Premier, is like having an extra member of staff with only one thing to do. Their job is to chat with any callers that you have placed on hold to engage their interest and tell them about your company. This employee is available 24 hours a day and does not take a lunch break.

It's like having a stand at a Trade Fair

Another way of looking at telephone on hold messages is that when they are well produced, they work for you in the same way as a stand would at a Trade Fair. There are many parallels. People are there now because they are interested in what you have to offer. What you need to do is to tell them about it in a non-intrusive and informative way that they will welcome. Premier Phone Messages appreciate that your telephone callers on hold do not want to be shouted at, or in some other way, have their attention grabbed. No, they are there waiting to speak to you, but will accept a short wait as an inevitable part of doing business, especially with a prestigious company like your own that has so much to offer, judging by its telephone messages on hold.